How To Write A Great Blog Post
Since the launch of our new website a couple weeks ago, I wanted to make it a task of mine to write a blog post a week. Part of my job with Motion Media is social engagement and I think blogging is a big part of that. When I work with clients who want to get into the social game I recommend blogging is a good place to start. Facebook is great, Twitter is great but a blog is yours, where you can share ideas, share the insights in your business and ultimately have a conversation on your own turf. That being said I also find it difficult myself to write a blog post a week.
So that's why in this post here, I want to share some of the tips that I follow myself, so that I can publish a post a week as well.
There are ideas all around us and it doesn't even matter what business or organization were in. You can take a real life situation and compare it to your business or organization in a way that will benefit your readers. Or for really easy way to find ideas, do what I do. Every day first thing I do is I read other blogs from similar companies, from people who are writing similar things, and from people that I admire. Now I never, never, copy and paste one of their articles. What I do is jot down the idea and then write it out for myself adding any value and insights I might have. Whether it be for my personal blog or the Motion Media blog.
Remembering Those Ideas
Now ideas can come to us anywhere, we can be strolling down the street, driving our car or even in the middle of a big meeting. One of my faults is thinking of these great ideas and then forgetting about them when it comes time to actually write them into blog posts. That's why I'm so glad that there are tools and applications out there to help me remember these ideas for later on. Now I'm assuming most people have some sort of smart phone, because what I use our mobile applications that also sync to desktop clients on my computer. Applications like Things, Evernote or Wunderlist, which are either to do lists or note taking applications. Now if we were to go old-school a simple pad of paper and a pen or pencil would do the same thing. The reason I don't like pencil and paper is because I wind up losing that piece of paper as soon as I write down the idea.
Laying Out The Idea
Once you have your ideas down on some sort of device and are sitting down at your computer ready to write a blog post, think about the big points in a blog post. Most of the time we can think up what we want to write an jumble it down in a couple paragraphs and send it out, but that can look messing and unreadable. What I suggest is exactly what I'm doing in this post here, breaking the post up into sub-topics. I started with Finding Ideas, then I moved to Remembering Those Ideas, and now I'm on Laying Out The Idea. What this does is helps your readers read your blog post and lets them know what each part of your post is about. It even helps them skim through quickly to see if they actually want to read the entire thing.
Leaving Them Wanting Something
At the end of your post it is good practice to leave your readers wanting more or wanting to engage. Now this sounds like leaving out important information, but it's not. Don't leave out any information, but either leave them wondering what you're going to write about next week or pose a question for them to answer in the comments. I'll often ask a question at the end of a post to encourage people to start discussion in the comment system, by the way all blogs should have commenting systems.
So I hope this post helps you come up with ideas, lay them out, and write them down for your own blog. Actually I want you to show me that it helped. When you go to write your next blog post using some of these methods, I want you to come back to this blog post and paste the link to your blog post showing us what you came up with.